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(24) Preferred Methods For Delivering Educational Information To Forest Landowners
Robert E. Bardon, Department of Forestry and Environmental Resources, North Carolina State University, Raleigh, NC
Dennis W. Hazel, Department of Forestry and Environmental Resources, North Carolina State University, Raleigh, NC
Session: Poster session
The choice of information delivery method used by an extension educator may have serious consequences for program effectiveness. Some fear that using one information delivery method may alienate those who prefer another. Through a mail survey of 2600 North Carolina forest landowners this study identified five distinct groups based on their information delivery method preferences. The study also identified associations between delivery method preferences and socio-demographics, land ownership, and management experience of landowners. Connecting these characteristics with landowner preferences for information delivery methods allows extension educators to identify delivery methods that are most likely to be effective in reaching this audience.
Robert E. Bardon
Department of Forestry and Environmental Resources
North Carolina State University
Campus Box 8008
Raleigh, NC, 27695-8008, USA
Phone: 919.515.5575
Fax: 919.515.6883
Email: robert_bardon@ncsu.edu
Dennis W. Hazel
Department of Forestry and Environmental Resources
North Carolina State University
Campus Box 8008
Raleigh, NC, 27695-8008, USA
Phone: 919.515.5573
Fax: 919.515.6883
Email: dennis_hazel@ncsu.edu